Our Brief

At Infosecurity Europe, one of Europe's leading cybersecurity and information security events, Softwerx wanted to create a standout presence that would elevate their brand above the crowded exhibition floor and attract attention from thousands of attendees.

The objective was simple: deliver a memorable visual activation that would increase brand visibility, drive engagement, and position Softwerx as an innovative leader within the cybersecurity sector.

The Challenge & Our Solution

With hundreds of exhibitors competing for attention, Softwerx needed a solution that would make an immediate impact and help visitors locate their stand from anywhere within the venue.

Key requirements included:

• Create a highly visible branded feature above the exhibition floor

• Generate conversations and engagement with attendees

• Reinforce the Softwerx brand in a memorable and innovative way

• Operate safely and effectively within a busy indoor exhibition environment

Our solution was a custom-designed radio-controlled helium airship, produced in Softwerx's distinctive orange branding. The eye-catching airship provided a striking aerial presence that could be seen from across the exhibition hall, acting as a floating beacon directing visitors towards the Softwerx stand.

Carefully engineered for stable indoor flight, the airship seamlessly integrated into the event environment while delivering maximum visual impact throughout the show.

Execution & Results

From the moment the doors opened, the bright orange Softwerx airship became one of the most talked-about features at the event. Suspended above the exhibition floor, it attracted attention from attendees, exhibitors, and event organisers alike.

The airship provided Softwerx with an unmissable presence, helping visitors identify their location within the venue and encouraging increased footfall to the stand. Throughout the event, it generated significant interest, with attendees regularly stopping to photograph and discuss the activation.

Key outcomes included:

• Increased visibility and awareness for the Softwerx brand across the exhibition hall

• High levels of attendee engagement and interest throughout the event

• Strong social media exposure through photographs and attendee-generated content

• Enhanced stand traffic driven by the airship's prominent aerial positioning

• A memorable brand activation that differentiated Softwerx from competing exhibitors

The airship became far more than a branding tool—it became a focal point of the exhibition and a powerful representation of Softwerx's innovative approach. Its striking appearance and commanding presence ensured the brand stood out in one of the most competitive event environments in the industry.