Flying above the ‘Clouds’: A Custom Airship Activation for the Amazon Web Services Summit 2025
Our Brief
At the Amazon Web Services Annual Summit (AWS) a global gathering of ‘cloud’innovators, we were tasked with creating a bold, high-visibility stunt that would wow the participants.
The goal: to deliver a live-streaming aerial view of the event while turning heads with a spectacular branded presence in the form of a custom branded radio-controlled airship.
The Challenge & Our Solution
AWS wanted to showcase its scale, innovation, and forward-thinking brand identity in a way that would engage both on-site attendees and online audiences. The activation needed to meet several demands simultaneously:
• Capture and stream live aerial footage to screens around the venue
• Create a wow factor activation for attendees, influencers, and press
• Be safe, stable, and compliant for indoor events
Our solution: a custom radio-controlled helium airship, designed and engineered specifically for indoor flight, equipped with a full cine-grade camera system and wrapped in high-impact AWS branding. The airship soured gracefully above the crowds, capturing aerial footagefrom a unique vantage point —acting as a flying billboard for AWS.
Execution & Results
On the day of the summit, the airship became a spectacle from the moment it launched. Floating above thousands of attendees, it captured and streamed live footage to screens around the venue, providing the audiences with a completely new perspective of the event’s scale and energy.
Key outcomes included:
• Hundreds of social media posts and shares from attendees, influencers and press
• Live video feed broadcast throughout the event and online, offering dynamic content from a unique vantage point
• Unmissable brand presence for the clint AWS
The airship didn’t just record the event; it became part of it. A dynamic symbol of innovationwhich aligned perfectly with the ethos of AWS.
To find out more about our innovative airship and drone services please GET IN TOUCH